JF Jones Jewelers
About
Meet Brittany
Growing up in her family's jewelry store, founded by her grandfather in 1928, Brittany Jones spent her childhood surrounded by sparkling gemstones, treasured heirlooms, and generations of customers celebrating life's most meaningful moments. While other children played on playgrounds, she wandered through showcases and workbenches, discovering that every piece of jewelry had a story to tell. That sense of wonder inspired the Alice in Wonderland-themed showroom she created today—a place where curiosity is encouraged, beauty is around every corner, and finding the perfect piece feels a little magical.
Now a third-generation owner, GIA Graduate Gemologist, and Certified Member of the National Association of Jewelry Appraisers (NAJA), Brittany blends nearly a century of family tradition with a fresh, modern approach to jewelry. She thoughtfully designs pieces to be worn, loved, and passed down for generations.
For Brittany, jewelry is never just about diamonds or gold. It's about celebrating life's milestones, preserving memories, and helping every customer create the next chapter in their story—because every piece of jewelry tells a story.