maurices

Founded in 1931 by E. Maurice Labovitz in downtown Duluth, Minnesota, maurices began as a small women's clothing store during the height of the Great Depression. Built on a commitment to exceptional value, quality merchandise, and personalized service, the company earned just a few dollars in profit during its first year. Maurice and Ella Labovitz established a people-first culture rooted in resilience, integrity, and genuine care for customers, creating a foundation that continues to guide the business 95 years later.

 Over the past nine and a half decades, maurices has grown from a single storefront into a leading North American fashion retailer with more than 800 locations across the United States and Canada. Throughout its history, the company has successfully navigated economic changes, industry transformation, and evolving customer needs while remaining focused on serving women in the small and mid-sized communities it proudly calls its "hometowns." What makes maurices' 95-year story especially remarkable is that while the company has grown into a national brand, it has remained committed to the same values and customer-centered approach that inspired its founding in 1931.

Since the beginning, maurices is more than simply selling clothing, the company strives to help women feel confident and empowered through accessible fashion, inclusive sizing, and a personalized shopping experience. Associates are passionate about building relationships with customers, knowing their names, understanding their style needs, and helping them celebrate life's everyday moments and special occasions. This people-first philosophy has earned the company recognition as a top employer and has been a driving force behind its longevity and success.